Your Integrity? You Don’t Need to Advertise It.

Just opened my mail and looked over a brochure from a consulting firm.

They advertise one of their key appeals as integrity. I don’t think this is the kind of think to put in a brochure. Isn’t that what everyone says? Shouldn’t you put what makes you unique in the brochure?

As for integrity. Don’t advertise it . Show it.

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  1. Christian says:

    Real-life integrity has come quite a bit out off fashion, so perhaps it is unique?

  2. bobtobin says:

    Hi and thanks for your mail. You may be right. But everyone says they have it. Even if they don’t.