When I go to the pool at my gym, Esforta Roppongi, the attendant doesn’t just hand me a bathing cap.  He unfolds it, thus making it easier for me to put it on.  At Starbucks they don’t just have chairs for me to sit on, they have comfortable chairs and sofas like you would find in a hotel. I love it when companies take something ordinary and turn it into something extraordinary. As individuals, we can do it too.  One…