What’s So Great About LinkedIn? That’s what a friend, a highly paid corporate lawyer, asked me. He thinks he doesn’t need it. But I do. I’m an entrepreneur. Here’s 4 ways you can use LinkedIn. 1.  Find people you want to do business with.  Collaborators, partners and clients 2. Learn about the competition. You can see what they are up to. If you’re looking for work, you can see what they do, and get clear on how what you do…

Unfortunately the one skill you need to learn at university is not taught there. And even if it was taught there, you’d never learn it from professors. What I want you to learn is how to sell.  That’s right. Learn how to  S-E-L-L before you graduate from university. No matter what kind of career you want to have, you’ll need to know how to sell. You need to know how to sell yourself, sell your idea to clients, sell your…

Thanks to everyone who took the time to read and especially those who made a comment on yesterday’s post  here and on FaceBook.  Almost 200 people read the blog. [ I wish I had pizza to share with all of you.] It’s the first time I have given a test on this blog and the first time I have given any kind of quiz or test since I left teaching six months ago. Today, I’m calling it the MBA Admissions…

You are not Costco. Or Target or JC Penny. You can’t be everything for everyone.  You’re not Amazon either.  So if you’re a smaller business, focus on your core customers–the ones who pay the bills.  And use the one competitive advantage you can easily use: Personal Contact. That’s right. Personal connection with the customer. Know them by name.  Know what they like.  Be nice to them. Treat them well. That’s all.  And focus on the long term.  And no bullshit…

True Story: Joe runs a pizza place with 4 employees.  When he is not there, the place runs better than when he is there. Pizza goes out on time, tables get cleaned, customers are happier. 1.  Is Joe a good  leader or a bad leader?  A. Good  B. Bad   C. Can’t Tell Joe’s brother, Ralph, runs another pizza place down the street, also with 4 employees. When Ralph is not there, the place is a disaster.  Customers wait almost…