You may not know  Malcolm Gladwell personally, but you certainly know his books. Blink, Outliers, Tipping Point and  What The Dog Saw are all bestsellers. I love them and recommend them. His new book,  David and Goliath is already at the top of the best seller lists and I  will certainly read that one too. Which brings me to the title of this post and  what Malcolm Gladwell does. 1. He takes stories that everyone knows.  He re-casts them in a totally new…